Working where agriculture actually happens. From boardroom to field.
sermo.farm equips agriculture with Strategic Storytelling™ systems designed for a world where narrative is the ultimate competitive edge.
Maple Leaf Foods Bayer CropScience Cargill Land O' Lakes Elanco Boehringer Ingelheim CBS Bio Platforms Farm TRX Climate Fieldview Canadian Cattlemen’s Association Diamond V Prairie Livestock Veterinarians National Farm Animal Care Ceva Animal Health Nutrition Partners Ducks Unlimited Alberta Livestock Expo Canadian Beef Industry Conference Farmers Farmacy DOSTOfarm Grand Valley Fortifiers Animal Nutrition Association of Canada Elite Barley Program Hoffman’s Horse Products Cowlick Minerals Prairie Grain Development Committee Nutrition Athena Calgary Stampede Hoffman’s Horse Products Fuelled Croptimistic Provision Analytics MifarmAg Alberta Veterinary Medical Association Alberta Pork Index Biosystems. Alberta Cattle Feeders Association Beef Cattle Research Council Agribution Connect OnFarm Alberta Environmental Farm Plan. New Rosedale. Hollins Carbon Offset Program Poultry Health Services. International Symposium on Chylomicrons DeStress Nutritional Technology Canadian Dairy Farmers Groupe Cérès SAM Centre Soil Conservation Council of Canada Animal Nutrition Conference of Canada Nutrition Athena Alberta Livestock and Meat Agency Simplot Alberta Farm Animal Care Dairy Farmers of Canada Foundation Seeds Country Junction Feeds Alberta Beef Producers Canola Council of Canada Agrimprove. Nuscience Ideal Animal Nutrition Alberta Agriculture FarmHouse Consultants Nursette Manitoba Beef Producers
Maple Leaf Foods Bayer CropScience Cargill Land O' Lakes Elanco Boehringer Ingelheim CBS Bio Platforms Farm TRX Climate Fieldview Canadian Cattlemen’s Association Diamond V Prairie Livestock Veterinarians National Farm Animal Care Ceva Animal Health Nutrition Partners Ducks Unlimited Alberta Livestock Expo Canadian Beef Industry Conference Farmers Farmacy DOSTOfarm Grand Valley Fortifiers Animal Nutrition Association of Canada Elite Barley Program Hoffman’s Horse Products Cowlick Minerals Prairie Grain Development Committee Nutrition Athena Calgary Stampede Hoffman’s Horse Products Fuelled Croptimistic Provision Analytics MifarmAg Alberta Veterinary Medical Association Alberta Pork Index Biosystems. Alberta Cattle Feeders Association Beef Cattle Research Council Agribution Connect OnFarm Alberta Environmental Farm Plan. New Rosedale. Hollins Carbon Offset Program Poultry Health Services. International Symposium on Chylomicrons DeStress Nutritional Technology Canadian Dairy Farmers Groupe Cérès SAM Centre Soil Conservation Council of Canada Animal Nutrition Conference of Canada Nutrition Athena Alberta Livestock and Meat Agency Simplot Alberta Farm Animal Care Dairy Farmers of Canada Foundation Seeds Country Junction Feeds Alberta Beef Producers Canola Council of Canada Agrimprove. Nuscience Ideal Animal Nutrition Alberta Agriculture FarmHouse Consultants Nursette Manitoba Beef Producers
Strategic Storytelling
We pioneered Strategic Storytelling in agriculture — and have spent over a decade proving what it can do.
Thousands of stories. Hundreds of organizations across every corner of the industry. Results that show up where it counts: in earned media, in shifted perceptions, in markets that move.
Our clients don't just participate in the conversation. They lead it.
Built on deep sector experience. Engineered for what agriculture demands now.
Built in ag, Built for ag
From plant science innovation to animal health & nutrition and agri-tech advancement, we’ve had the opportunity to work alongside leading companies, producers and industry groups to navigate challenges and drive success — clearly, credibly, and with purpose.
We share their mission to drive continual advancement in agriculture for a better future.
StoryOps™
Not just content. Not just marketing. StoryOps™ is our proprietary operating system that turns your expertise, field insights, and purpose into a unified narrative engine — one that builds trust, shapes perception, and drives measurable growth.
Sharing knowledge
Through constant work in the industry, we gather real signal — from producers, trials, markets and emerging tech — and turn it into actionable perspective and original thinking you can actually use.
We also bring innovative platforms such as our industry-leading sermo.wire platform to advance knowledge transfer and technology adoption across the industry.
NarrataAI
The strategic thinking behind sermo.farm is now a platform. Narrata puts AI capability to work through a disciplined narrative intelligence framework built specifically for the industries that feed and sustain the world.
Moving agriculture forward
Better narratives don’t just inform — they align teams, influence policy conversations, earn farmer loyalty, and accelerate adoption of new solutions.
From original content and field-driven insights to strategic frameworks and narrative thinking, we deploy knowledge to move markets forward. It’s part of our StoryOps™ approach: building narrative intelligence so our partners — and the industries they serve — can make better decisions, faster.
Interested? Let’s talk
If something here resonates, that’s usually a signal worth exploring.
We work best with organizations that are ready to think a little differently about how their story shows up in the world — and how it actually drives growth.
Sometimes that starts with a specific challenge. Sometimes it’s just a sense there’s more potential to unlock.
Either way, a simple conversation is the place to begin.